Good Essay

HAND-TO-BRAND: COMBAT: Katharine Viner. The Guardian. London (UK): Sep 23, 2000. pg. 12 As a teen senescer, Naomi Klein was a dedicated m all(prenominal) rat, fixated on source labels. A everlasting(a) decade later, the author of a life-changing book on anti-corporatism and the new(a) governing, she is at the heart of the protest at the current world Bank summit in Prague. She tells Katharine Viner how everything turned around for her From the come along of six, growing up in Canada, Naomi Klein was obsessed with brand name, and what she could buy. She had a thing about the chic signs she saw from the back-seat window of the family airlift car: McDonalds, Texaco, Burger King and, especially, the fluorescent yellow gorgeousness of Shell: So bright and cartoon- like I was convinced that, if I could mounting up and touch it, it would be like touching something from another(prenominal) property - from the world of TV. She used to stitch little bull alligators on to h er T-shirts so they would look like Lacoste, had a Saturday contrast in Esprit (they had the best logo), and her biggest fights with her parents were over Barbie and the price of designer jeans. In her high-school yearbook - where some are labelled most liable(predicate) to postdate - she was most likely to be in put away for stealing peroxide.

She was defined by the products she used to change the food colour of her hair. But now, aged 30, Klein has written a book, No logotype, which has been called the coney Kapital of the growing anti- bodied movement. The adolescent fixated on brand names has become a candidate against our over-branded world, an! d a populariser of the bod of anti- corporate ideas that are presently fuelling protesters against the IMF/World Bank confluence in Prague. The book has been a word-of-mouth sensation, giving vocalize to a generation of slew under 30 who seduce never related to politics until now. The band Radiohead were so invigorate by No Logo that they have banned corporate advertising from their British tour, deeming all venues logo-free - Ed...If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper