What are the main reasons for Sony PlayStation’s profitability? Essay

What are the master(prenominal) reasons for Sony PlayStations gainfulness?In the year 1994, Sony launched its own video solace call(a)ed thePlayStation which is now 1 of the most well known and best changegaming consoles in the whole world. The PlayStation has been even moresuccessful since the return has been re-launched and innovated in2000, called PlayStation 2. The secret behind the success of highprofitability volition be discussed in this coursework, primarily the mainreasons have been mutation, the Advertising strategy applied and therest of the marketing mix used by the Sony Corporation. i of the main reasons behind the PlayStation being a winner forthe Sony Corporation is Innovation. Innovation is the process ofbringing a crude idea to the marketplace. Sonys PlayStation revealedthe compact disc read-only memory gaming engineering science for the first time in the market ratherof the cartridge-based technology which was used by its respectivecompetitors, Nintendo 64 and Sega Saturn. This mind-blowing technologyhelped to improve the nontextual matter providing a 3D multimedia view alongwith the incorporation of a 1024K dual-parted VRAM which allowed thepicture dis adopted on-screen to change quickly. These high qualitygraphics proved to add value to the product and thus many consumers distinguishable to go for the PlayStation. To Sonys delight, PlayStation soldmore than 300,000 units in the first 30 days a great achievementwhich boosted up the profitability of the company, leave thecompetitors thoughtless.Another reason which has helped to increase PlayStationsprofitability is the advertising bear on approached by Sony. ThePlayStation is usually advertised by dint of magazines and TV adverts.This time it did not aim at the traditional 8-16 years old demographic backside audience. Although, this time the product was aimed at an olderaudience so that high consumer awareness could be achieved. The goodthing about the PlayStations TV adverts is that it tries todifferentiate the product from the competition whilst also generatinginterest and awareness of the new product launch. Also, Sony tries tosponsor certain big and famous events such as 1995 MTV Music Awardsand the UEFA Champions League in order to increase more profitability.Furthermore, all this advertising has helped to create a positiveimage about the company. This secure and po... ...his has helped to satisfy the demand snap off which has increasedSonys sales and indeed led to higher profitability.Apart from all these things, Sonys PlayStation has had othersophisticated ideas which have increased profitability. The PlayStation 2also has a videodisk worker incorporated with it. This means that now theconsumers enjoy the added value of a DVD player and they do not needto have a take away one. Moreover, Sony was the first one to introducemore than four players gaming through the Multi Tap. This meant thatnow consumers could play with each other just using one console whichhelped to increase flexibility. Furthermore, it also introduced theMemory Card which allowed users to save their plot of land data in it. Likethis, the user could continue the game from run short saved stage or couldtake it to a somewhere else and play there. What is more that,PlayStations remote control have more better design which make iteasier to play and prove to be more comfortable. all told these innovativeideas have helped to make the PlayStation much more appealing than thecompetitors products. The profitability has again been affected dueto these factors by incrementing it.