Limitations and Constraints of Marketing Essay

In this assignment I exit describe the limitations and constraints of selling for Barclays. Within this I will discuss legal pieces that Barclays receive to concur with when advertising, assembling data and merchandise researching.Any and every organisation has limitations and constraints that they shed to submit too within marketing, when it comes to market research, advertising or collecting data there ar three laws every business has to obey. These laws argon data Protection flirt 1998Trade Description fleck 1968Consumer belief Act 1974Data Protection Act 1998The Data Protection Act controls how your personal info is utilize by businesses or the government. People who atomic number 18 responsible for using data take on to follow strict rules c exclusivelyed Data Protection Principles. This means they must make sure the information is used fairly and lawfully, specifically stated usances and used in a charge that is delightful, relevant and not excessive. All inf ormation has to be accurate and unplowed safe and secure.Any companies that keep information on living and identifiable peck, all must comply with the Data Protection Act this has to feed to any computerised or manual records containing personal information about people.Barclays border will use this information, with them having accounts on students etc. they will use their information to send out any slip of services or offers the swan is promoting, this is a form of advertising. Barclays may also use this information for market research, for example if the bank wants a review of consumers opinions on a new service or if they would be interested in a new service, they can send questions, surveys to the information they allow.Trade Description Act 1968Merchandise Marks laws were replaced with The Trade Descriptions Act this came into place on 20 November 1968, the laws and this new Act dealt with mis-description of goods and its particular job is to ensure that organisations t ell the rightfulness about goods, prices and services.This Act makes it an offence if a company uses fabricated switch descriptions to any of their goods and services, this Acts purpose is stop businesses advertising goods or services with false proposition. This Act covers a lot from the quantity, size or measure of goods how they were do or processed what they argon make of when they were made their fitness for purpose strength, performance, behaviour or accuracy and any other physical char moeristics.Barclays will have to obey to this law, they cannot sell, promote a service with false intent. The learner Additions Accounts will have to meet to their description aboard the features included into the account have to be accurate and precise. Consumer Credit ActThe Consumer Credit Act was put into effect in 1974, it requires organisations that loan coin to consumers or offer merchandise or services on ac creed or participate in original additional assent activities, have t o be licensed by the OFT. If a company traded without a license, it would and so lead to court case, not having your license or following this act is a criminal offence and can result in a fine or imprisonment.This act regulates consumer recognizes and insures content and form of credit seement, procedures relating to events of default, termination or early settlement, credit advertising, method of calculating one-year percentage rate (APR) and section 75 which gives consumers extra protection on items that cost over 100 and up to 30.000 paid by credit card.Before Barclays give out their services to consumers they will assess theircreditworthiness, they will use sufficient information obtained from a customer and a credit reference agency. Once a regulated agreement is in place, Barclays hope will comply with the law and follow the act.Advertising Standards Authority (ASA)The ASA ar an industry that deals with most types of ads, they deal with peoples complaints about ads, an ything that people may mention inappropriate, offensive, irresponsible or potentially harmful. Once a complaint has been made the ASA will do all it can to get the advertisement remove or changed. The types of ads they deal with includeMagazine and newspaper advertisementsRadio and TV commercialsTelevision Shopping ChannelsAdvertisements on the Internet.Commercial e- military post and SMS textual matter message adsPosters on legitimate poster sitesLeaflets and brochuresCinema commercialsDirect mailDoor drops and circularsAds on CD ROMs, DVD and video, and faxesSales promotions, such(prenominal) as special offers, prize draws and competitions wherever they appear. The ASA will help businesses like Barclays lift adverts that will not be misled and will meet principles and meet standards to a fair nature, these ads should be truthful and responsible. When a company produces any type of advertisement they have to make sure images, scripts they use are acceptable otherwise there ads could be removed or told to change. There are certain things that the ASA do not find acceptable alongside consumers, such as binge drinking, concerns of obesity, smoking all markets should be aware. Pressure groups are people who all have a strong opinion on something and act upon it if an organisation produced something a pressure group did not agree with it would have a negative impact against the company.ConsumerismConsumerism is a movement for people consumerism protects the customer against useless, inferior, or dangerous products, misleading advertising and unfair pricing. It is rights for all customers to have their say, before 1960 consumers had very little rights, now the law has changed and consumers have a lot more.This was put into place because of consumers wanting to be heard, they precious a right to choose and to be informed. There are certain things consumers can find offensive or unacceptable, when a marketer makes advertisement they have to be careful about use o f language, blasphemy, subjective surliness and false sayings.When an organisation like Barclays produces any type of advertising they have to comply with all laws and consumerism, businesses will do this for their own safety as well as customers.